SPLAT HAIR DYE
Core & Naturals Products
Splat is a family-owned company offering a full range of vegan, cruelty-free fantasy hair color products in every color of the spectrum. This brand has been built on empowering people to be themselves; to declare their independence, confidence, and individuality. Whether it be a form rebellion, joy, or fashion, the #SplatSquad is invited to wear their heart on their hair.
In 2019, Splat revolutionized the hair care aisle for the first time in 150 years by launching Naturals, a 95% natural formula with 90% less packaging waste.
With this launch I led the client partnership and internal team through:
Brand and product positioning
Creative campaign development
Photoshoot Production
Asset production
Marketing campaign planning with the media and PR partners
It resulted in the most successful launch in the company's history.
This partnership was more than just a one-time project. Through continued partnership I also led the evolution of their Core product line through influencer live dye campaign (#SplatDyeDifferent), creative campaign development, photoshoot production, asset production, and marketing campaign planning with the partners. Resulting in equally fierce, bold award winning campaigns for the brand.
Awards: Gold & Silver ADDYs; Bronze Anvil 1st Place
